Focus-Rollins Financial

New York, NY, March 2, 2021 – Park Sutton Advisors, LLC (“Park Sutton Advisors”) is pleased to have represented Rollins Financial, Inc. on its sale to Focus Financial Partners Inc. (NASDAQ:FOCS) (“Focus”), a leading partnership of independent, fiduciary wealth management firms. Established in 1990 Atlanta, Georgia, Rollins Financial provides comprehensive investment, wealth management, and tax services to high-net-worth clients and has over $1 Billion in assets under management. Founder Joe Rollins will continue managing the firm along with his current partners, Robby Schultz, Eddie Wilcox, and Danielle Van Lear. Terms of the transaction were not disclosed.

Joe Rollins, stated “When I founded Rollins Financial in 1990, the investment advisory business seemed a natural complement to my existing tax and accounting practice. I wanted to build a firm dedicated to independent and transparent investment advice. When considering a strategic partner, Focus was a great fit because it personifies these same values of independence and transparency.  Importantly this partnership with Focus will provide resources and expertise essential to maintain a high level of professional service for our clients just as we have been providing over the past 30 years.”

Park Sutton Advisors’ Vice President John Eubanks led the assignment and stated, “It was a privilege to have worked with Joe, Robby, Eddie, and Danielle as they evaluated their options for their firm.” He added, “The Rollins Financial team is an incredible group of talented individuals, and I look forward to seeing their combined success in their new partnership with Focus.”

Steven Levitt, Park Sutton Founder, added “Transaction activity continues at an elevated pace in the wealth management industry. In particular, groups with complementary capabilities like tax services are of great interest to potential partners. We wish Rollins Financial and Focus great success in their future together.”

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